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Brand Gardener, The Naked Traveler, Rindu

Ok. For some effectiveness reason, I’m going to review three books in one post this time.

1. Brand Gardener

Brand GardenerA book by Handoko Hendroyono, an advertising practitioner, about how everyone that works with brand need to change their paradigm and attitude to communicate in the world that change even faster than it used to.

Consumers today are well informed. They not easily believe in commercial or falls right away to a bombastic advertising. The pond has changed, so the fish has to adapt and transform to survive. In this book, Handoko is offering one concept to deal with all those changes. He thinks that everybody should be  a brand gardener.

Being a creative storyteller, as he called himself, Handoko share his thoughts through more than 30 stories in the book.

He keeps each of the story short and simple, so it’s easy to comprehend even if you are not in advertising or marketing business.

To be a brand gardener means that you need to really understand what a brand is represents. What is the idea behind it and what is the purpose of the product. Than you could choose the right medium and ways to communicate the brand to the consumer. Creativity is of course needed here. But a passionate heart, a sincere will to share, and the ability to connect rather than just to build awareness is the most important.

The book describes what the world society has change into, specially in its way to communicate. How the information travels, how everything become more personal than ever, and how to understand that creates more challenge yet also more opportunities to grow your brand. How interesting.

2. The Naked Traveler

TNT 4This is the fourth book of The Naked Traveler Series by Trinity. It’s always interesting to read Trinity’s  traveling stories. Not just about some monuments or spot worth visit in a country, but also about the people there, the habit and culture, and some specific experience that you can not find only by browsing about the place (except perhaps you read her blog :p).

In this book, Trinity puts one chapter about Indonesia. Like before, she mentions how beautiful Indonesia is, how many place that you can visit, and how we, as Indonesian, should start with Indonesia when it comes to traveling. This chapter reassures that.

She also shares some tips to travel and shows that what you need to start traveling is a strong will. She was able to backpacking to Europe when she was still a college student, with her own money. So, what are we waiting for? 😀

I don’t travel a lot myself  (I actually never really going anywhere). The entire series of The Naked Traveler encourage me to travel more. Go out there, see the world. Information, inspiration, insights. That’s what this book offers.

3. Rindu
RinduThis novel is about lost and how it could shock someone’s life so greatly it affects all aspects of it. The death of their only son changes everything in Krisna’s and Zahra’s life.

For me it’s a pretty nice novel. I think the writer, Sefryana Khairil, did a good job in describing the pain of loosing someone close to your heart, of missing (rindu) the one who’s gone and the life you have when he still around.

Reading through the pain and the healing process of the characters in this novel, I learn that everyone could have experience this kind of lost at least once in their life. It’s nice to share the feeling and see it from other people eyes. :)

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Dream Catcher

Another book review. Haha.. I don’t know how long it’s gonna last, but I think while I still feel like it I will keep writing a review on every book I finished reading. It helps me understand the book better anyway. And hopefully, helps other people to get the big picture of the book, inspire them to read more, write a review, or even write a book too. 😀

“Dream Catcher” is a book written by Alanda Kariza, a 21 year old college student (by the time this book is published, on 2012).

Alanda believes that dream is something that you got to have in life. For it will gives you a purpose, a direction to who you want to be or what you want to do with your live. Your dream will guide you to the life you want to live in.

Based on her own experience, Alanda shares what she knows about dream, from inventing your dream, changing your mindset about what you think stopping you from achieving your dream, designing the blueprint (plans and visualizations) of your dream, making your dream come true, and finally, living your dream.

DreamCatcher

Dreams are invented. You should find out what you want to do. Your dream could come from something you love, a problem you want to solve, things you want to change, or something you want to share with others.

When you found your dream, it’s time to make it come true. First by believing that you can achieve any dream, then making some plans to really reach it.

To reach your dream is the hardest part. You need the right attitude and a strong determination. It needs focus, persistency, and perseverance. You have to find even create opportunities, set your priorities, open your eyes and mind to new insights and possibilities. Along the way, you should never forget to be yourself and make sure that your doing it for the right reason.

Even when you already living your dream, you still have to maintain your life quality. You should keep learning and improving yourself. Remember to share and improve others too. You should also renew your dreams. That way you will keep growing as a human being. Be your better self and give more meaning to your life and the live of other people.

Last but not least, be happy. In a way to make your dreams come true, when you’re living your dream, or when you’re creating new dreams. Try your best but enjoy what you do. Aim high but make peace with every hardship or failure.

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Dream Catcher page lay out

I think those are some things that I got from reading the book. Of course there are a lot more. You got to read it yourself to get them. 😀

“Dream Catcher” has a cool lay out design that make reading it more fun. Alanda also make it feels like a sharing to a friend. Besides her own experience, she also put other successful young profile that had accomplish some of their dreams and in a way to achieve other dreams in their life. There are also some simple worksheet in the book that related with the topic in that chapter.

Alanda is an active young woman. With her friends, she establish a community for young people The Cure for Tomorrow (2006) and Indonesian Youth Conference. She was chosen to represent Indonesia in some international forum like Global Changemakers and One Young World. She received some awards one of them as one of the most influential woman in Indonesia (Marketeers, 2011). She writes in various media, and “Dream Catcher” is her fourth book.

We can also be like her. Catch our own dreams and create any kind of life we want.