Ok. For some effectiveness reason, I’m going to review three books in one post this time.
1. Brand Gardener
A book by Handoko Hendroyono, an advertising practitioner, about how everyone that works with brand need to change their paradigm and attitude to communicate in the world that change even faster than it used to.
Consumers today are well informed. They not easily believe in commercial or falls right away to a bombastic advertising. The pond has changed, so the fish has to adapt and transform to survive. In this book, Handoko is offering one concept to deal with all those changes. He thinks that everybody should be a brand gardener.
Being a creative storyteller, as he called himself, Handoko share his thoughts through more than 30 stories in the book.
He keeps each of the story short and simple, so it’s easy to comprehend even if you are not in advertising or marketing business.
To be a brand gardener means that you need to really understand what a brand is represents. What is the idea behind it and what is the purpose of the product. Than you could choose the right medium and ways to communicate the brand to the consumer. Creativity is of course needed here. But a passionate heart, a sincere will to share, and the ability to connect rather than just to build awareness is the most important.
The book describes what the world society has change into, specially in its way to communicate. How the information travels, how everything become more personal than ever, and how to understand that creates more challenge yet also more opportunities to grow your brand. How interesting.
2. The Naked Traveler
This is the fourth book of The Naked Traveler Series by Trinity. It’s always interesting to read Trinity’s traveling stories. Not just about some monuments or spot worth visit in a country, but also about the people there, the habit and culture, and some specific experience that you can not find only by browsing about the place (except perhaps you read her blog :p).
In this book, Trinity puts one chapter about Indonesia. Like before, she mentions how beautiful Indonesia is, how many place that you can visit, and how we, as Indonesian, should start with Indonesia when it comes to traveling. This chapter reassures that.
She also shares some tips to travel and shows that what you need to start traveling is a strong will. She was able to backpacking to Europe when she was still a college student, with her own money. So, what are we waiting for? 😀
I don’t travel a lot myself (I actually never really going anywhere). The entire series of The Naked Traveler encourage me to travel more. Go out there, see the world. Information, inspiration, insights. That’s what this book offers.
For me it’s a pretty nice novel. I think the writer, Sefryana Khairil, did a good job in describing the pain of loosing someone close to your heart, of missing (rindu) the one who’s gone and the life you have when he still around.
Reading through the pain and the healing process of the characters in this novel, I learn that everyone could have experience this kind of lost at least once in their life. It’s nice to share the feeling and see it from other people eyes.